Understanding the customer

The results showed that 2 of the difference between vision and perception of service quality is there.

The primary difference is that a small difference is called the level enjoyed by more consumers are trying to show their loyalty to the goods and services provided . The difference is in the delivery of customer loyalty are different .


One of the important aspects of marketing strategy and marketing process is taking radical steps , television advertising , which is part of the promotion step .

Finally, some recommendations for improving the effectiveness of advertising and Rahkarmly the scope of services to be provided .

Introduction

Many advertising and marketing professionals seeking efficient and effective planning in order to advertise their goods and services .

Most think this is wrong , yet the customer, the goods or services purchased , there is no need to follow him , and it is this force is spent finding new clients .

Based on consumer evaluation of the product purchased ( after purchasing behavior ) is important from the perspective adept marketers .

Juran : Without customers there would be no organization .

Also today's competitive world , and service all commercial entities seeking to achieve greater market share , are using every trick to achieve their goals . It seems that everything is an effort to attract more customers in achieving the organization 's greater share of the market is more successful .

The assessment Shopping

The final stage in the process of consumer purchasing behavior after purchase. During this time, assesses consumer purchase .

If goods or services to meet consumer expectations , he is satisfied with the purchase , but if it does not meet your expectations , he will be satisfied with your purchase .

When purchasing a product which require high mental conflict or the people is very important or extremely high price of the purchased goods , buying a doubts as frequently consumers . These doubts, dissonance after purchase (Post Purchase Cognitive Dissonance) is called .

After purchasing behavior of consumers purchased the brand with other brands they have purchased , are compared .than advertised , and in this situation may be a concern .

The decision to purchase goods and services in these three categories can be better examined by the following factors :

▪ Consumer involvement ,

▪ Since the cost of a good or service ,

▪ The amount of data collected and the number of options (Williams L. Wilke, 2000).

For this reason, there is great competition in the service . We refer to the following :

• Low entry in an industry low technical threshold and fixed investment , compared with manufacturing industry is shown .

• Easy duplication of : Products , services and other implementation easily copied by competitors Myshvdv is sent to Bazarkh homogeneous and unique .

• Key manufacturing industry during the production stage , providing services usually needs more profits . Stages of change , particularly in marketing and service are adhered to according Znjyrarzsh .

Fierce competitive nature to continue providing services to improve service quality and a little gap between the expected value and customer perceptions of service quality can be established.

According to previous research done on the quality of service and the behavior after buying the following in common:

• Quality of Service and concept models on the characteristics and composition are Abadtmrkz (Parasuraman et al, 1988).

The concept of expected value :

With the intensifying competition and the growing trend of globalization, the role of the customer and the consumer , the consumer multiple roles , including :

Working on production lines

Cooperation in making

Cooperate in creating value

Cooperation in Development

And other benefits that are altered in situations involving the customer is more important than ever .

Expected value of a customer is a weapon in attracting and keeping customers and one of the most important factors in successful manufacturing business providing services.

Many authors have acknowledged problems with customer expectations . (Piercy, morgan, 1997, woodraff, 1997).

Ten ways to run advertising campaigns

Summary diverse ideas published in journals that are not apparent when the bulk material is well . Since the reader is interested in knowing , selecting the contents of the note is presented to the reader as a valuable experience to .well advise that it costs to operate optimally and get a good response .

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1 ) Your Marketing Plan

Nothing more than a marketing plan can help you to identify your goals . You create and track your marketing plan so many things about your company, your competitors will learn the long-term goals . Knowing what type of advertising is very essential for your best looks .

2 ) Create an action plan

Once you have your marketing plan must adopt an action plan . It shows you how people who work independently ( even advertising company ) to execute its operating plan . Operational plans necessary information that you can use it to manage your advertising strategy .

3 ) Set your advertising budget

How do you advertise depends on your advertising budget . You need to make your advertising costs and the strategy to use .'ll spend on advertising , then you can make a wise decision on how to create it and put it in the media .

4 ) Compatible with the opportunity to reveal their financial power

Managing your advertising campaign means you must have your own media manager . The best place for your ad and you 'll find the best opportunity fits your budget . If your budget is limited, you are too small to place advertisements with the high cost of many minor ways to find.

5 ) Know your target audience and community

Advertising does not affect you when your target has no effect. First, know your audience before you create your ad . If your company produces Askvtv for adults MTV Networks do not need to invest in advertising .

6 ) The right media to advertise

You should be able to benefit from all the media and advertising tools that you can use .

7 ) Do not be afraid of working with individuals

If you can not cope with the costs of advertising agencies can work with independent designers . Professionals who know what makes a good ad . Many of these designers have been working independently at different agencies so you can use their experience . These designers can also copy your work and give good quality and reasonably priced .

8 ) is stable

If your television and radio advertising , print advertising and online campaigns run in stability and to maintain homogeneity . An announcer and music unit for use in their advertising . Printed items must be in certain colors and fonts to use. Use a slogan , this slogan Everything for your potential customer like color, font , broadcaster and anything that is related to your advertising campaign will stabilize .

9 ) How to advertise

Advertisers purchase space for a radio station that only once an hour

30 : 4 am playing is not much to raise the audience 's reaction . Your ads need to be more frequencies to increase the chances to attract the audience . If you run an internet campaign to make decisions that count . Once you send your ad is going to have to think about how many times it will send next ?

Before we begin to answer these questions to increase your success .

10 ) books

When all of your help and you still do not have a lot of questions and are faced with many problems , so many books to find contacts who can use them . As you are also looking for new ways to spread propaganda to keep you in the peak data .

Easy to sell

Summary : production without selling the junk ! A little cruel , but all the producers who produced their warehouse over time are puzzled and a little bored and believe this statement . For sale should be made ​​into a new area which produces entirely different. Below are the key points of interest and will sell



49 Easy Tips to sell

One . Marketing and sales process as a seedling growth is slow and regular . As we do not have a blitz of sales . Slight chance of exceptions and sales process Sales Unless account .



Two . Properties of the product to the customer is not important but what is important to get products from them explain. The customer does not buy from the brand when buying a TV entertainment, comfort , prestige and buys .



Three . Sure the customer is wiser than you are , then do not play a role as well . Wisely and look down on the sale of the sale or the failure of last sale.



4 . The knowledge and information to the customer happens soon and just answer her questions .



5 . , In the case of sales, do not try to close the deal in the first meeting . The next meetings will deal firmly logical because more opportunities for customers to assess their needs and overcome the taskbar. Meeting to hear the demands and customer requirements Assign .



6 . Define new applications for their products , this means preventing or reducing the high cost of changing the production line .



7 . Methods of sales for different products not see differences intelligently varies the formulation and selection of pay method . The advantage of the strength or safety of a toy kitchen with a dish different.



8 . Process the sale agreement does not fight to win , you just get out of it . Sides triumphed It means Sell stable .



9 . Mastered the fine art of listening . The first requirement is to listen intelligently and managed properly sell . Impatiently waiting for the arrival Nvbttan splendid and charming speech about the capabilities of your product or not .



10. Answer in advance , do not try to give potential customers an even better answer should be subject to further investigation . Kndzhny and do not pretend ignorance of course .



11 . Every job is pest . The sales drop haste and pride. The first success for contract and rush of pride .



12 . Unlike others I recommend to you the customer to trust you and rely on you to keep the course where the subtle differences that you fear .



13 . Sale is enjoyable and once you taste the joy of purchasing your taste Rakhvahyd be joyful . If this process continues .



14 . Senior sales and modern methods are questioned and criticized traditional bazaar of young and educated are but one and the first letter of the alphabet sale is customer satisfaction .



15 . The leader in sales and market leading method in which you do not imitate , do not imitate . However, while a complete success because you are a follower you want to buy you a follower ?



16. The successful sale of prohibited perfidious selected with the previous study and time management to deliver an order or completing projects that have been undertaken for the history of direct advertising and you figure will. Do not miss this opportunity .



17. Products do not present perfect because it really is not. It seeks to explain the relative differences and possible changes in product performance pay.



Thus the value of the first session said that you have to show respect .



19. The mass sales person does not have the ability to meet financial figures alone do not give criteria for recognizing the needs of the market . Surveys , anonymous information to evaluate the process of selling and as a means to keep pace with market needs and can use .



20. The difference between needs and wants is very elegant. It wisely and do not forget to identify needs, but are also willing to lend Crane asked if the cost of luxury that needs to be resolved is applicable .



21. The definition fits the demands and properly convert it into a product to meet their needs .



22. The proposed 23 Do not be surprised fault because everything starts easier and is the responsibility of everyone .



23. Failure to agree in advance a little bigger than Ybjvyyhay Be safe and sincerely Try to eliminate those defects . While this method has attracted the sympathy of the audience along with him have made ​​.



24. The same goes for you : Do not lower yourself to believe that honesty and integrity .



25 . The propagation of notifications for product quality , excellent . . . Do not talk . Instead, a feature that occurs in very different as you remain in the minds .



26. Differences remain rather Honors minds . While it is preferable to be in violation , but the differences are not.







28. , If you want a successful and growing business, your brand and market leader , you should market your athlete or a runner . Other names in mind acknowledged.



29. , If you want to be a market leader in the discipline ( specialty or service ) to be first .



30. The first rank to all others who have taken the first place where you can suggest a new topic is yours .



31. The first being the provision of any product or service without financial backing to start because money is not the only possible spread of a new idea in the market. Whatever your talents for the promotion and expansion needs money .



32 . The first being to select a suitable and acceptable to the market and being first does not lead to success .



33 . The motto " the customer is always right " you have heard , please believe it . Because ventured in this market we have chosen to purchase .



34 . Pursuant to proposed 35 I remind vindicating the debate and in any event wrong is irreparable and sales negotiations means the end of everything .







36 . Manipulate minds banned : If you left out a word or trademark for a particular product , do not use that word for different products . Different disciplines ask different names and marks .



37 . Specialized expertise to produce and sell. Do not wrench it just turns to pain, touch and eat Pyshpa disabled . When you're trying to be helpful for anyone Nmykhvryd pain eventually .



38 . The public should know what your specific skills and experience to intelligently select and introduce you to people .



39 . The waves and the mods do not rely on seasonal sales Vhrajy ... choice is not someone who wants to stay . Do not undermine your credibility with the procedures of this kind .







41 . Looking to establish your selling process . If the waves of life is one month , six months to a year longer life planning is the process of selling five to 10 years .



42 . Too hard to take yourself . Not increase with straining and grieving sale . Work is proceeding in peace and serenity can be achieved in the absence of additional efforts .



[43]. Distinction between activity and action to understand . The timely action when needed , but is not active when you select the action in the turbulent sea of ​​hands and feet, not saying the market , immersion (float ) will be .



44 . The lack of critical sections and the extra energy to keep snapshot .



45 . The staff director for the customers to be the leader .



46 . Simply do not score even when you turn the predetermined points in return for what you have done .



47 . The sales and marketing managed to have a serious need for creativity . , And creativity at the same time , just see and hear intelligent comfort .



48 . The perfidious If for any reason you do not resort to lying .

The brand Kodak to bankruptcy

The brand Kodak to bankruptcy
Nowadays «George Eastman» big company founder «Eastman Kodak» is remembered as the father of modern photographic industry . In 1854 he was one of the villages in the " New York " was born . Father «George Washington Eastman» That same year, the School of Economics «Eastman» in «Rochester» built a few years later his family to live in the city «Rochester» win .

With the emergence of such a situation «George» was the only son for supervision and financial support for his mother and two sisters were forced to quit school and get jobs . Initially he worked for a small company insurance and then hire a local bank «Rochester» income.

When no more than 23 years of strenuous activity, he suggested that his colleagues started the weekend with her ​​mother and sisters go out of town to have fun . Among the beginning of a transformation of the word partner proposal compassionate life «George» Human Technology Pearce . He remembered to record the flow of the day «George» camera may prepare and take pictures of a family .

Although the «George» camera rental , but never Ngzrand weekend outdoors . Heaviness , volume and cost money to produce a camera or even a picture of all thought she had occupied . " Is it possible emergence of a new camera with different characteristics, is not there? "

For three years the same day , at night and during the hours of employment , he is always busy in the kitchen at home drug tests gelatin emulsion in order to position the camera to film negatives . Finally, after a series of continuous , long-term trials in 1880 he was able to dry the car with the negative performance , and patented photographs invention .

A year later , with financial assistance «Henry Strong» company «Eastman Dry Plate» was set up because of the intense activities «George» the other was forced to resign from the bank .

Finally , in 1892 the company «Eastman Kodak» opened his own company with the advent of photography in the world, created a great revolution in the industry . Later the company «Kodak» Another innovation was the use of multiple cameras are very simple style performance called «Kodak» enter the market . Their slogan was sending the cameras to the market : "You just press the button , we do the rest . " Very little time cameras «Kodak» worldwide reputation and the demand for extremely fast were .

The new initiative within the same time «Eastman» To sustain the appearance of animated films in later years was associated with a lot of noise .it is and always has been talking sexy and empowering themselves . His choice of words that start with the letter ends with , definitely a lot of luck and success he will have to contain .

In 1902 «George Eastman» who had become a wealthy celebrity was decided to build a house that is always thinking about his childhood dreams . Therefore, the most famous architect in the United States «J.Foster Warner» to serve and construction began.

A prominent feature of «Eastman» Science generosity and friendship can be pointed out . During her lifetime the technological equivalent of $ 20 million for the Institute , " Massachusetts " donated . Technology center «Rochester» equivalent of $ 625 thousand in 1901 «Eastman» received as a gift . He also offering $ 2 million to each of the educational institutions «Tuskegee» and «Hampton» presented .

«George Eastman» is also great interest in the city «Rochester» full force and stepping to the development of the city . Institution and community building «Chest» School of Music as well as bringing home town after the death of his famous «Rochester» Such measures are considered .

Finally, on March 14, 1932 This huge , wealthy inventor if he died . When his body to the ground Mysprdnd , last sentence will be attracted his attention : "I 've done my job . So there's no need to stay longer . "

But today , after 133 years , but Kodak filed for bankruptcy .being , but in a world of rapidly changing technology of Hrfhast Byrhmtr .Upon completion date for the brand now that the horse had fallen down and can not be purchased .



But to figure out what went Kodak 's failures ? Here might be various reasons noted:

Kodak owes more Pvlsazysh selling photographic films , and we all know that digital cameras become what damage may be irreparable Kodak entered. But it should not just be limited to a story of technological change , in fact, there was a greater change in behavioral patterns of people , now the people have always will have liked dishwa to help them out everyday contact and the this the camera phones into everyday life by us.on your cell phones since they are that way .
Kodak in danger of seeing the digital image , mobile phones , communication , and change people's habits failed, but because they did not show any reaction, right ?
Firstly, low-resolution cameras, mobile Elementary had convinced them that they do not realize the danger of this , in fact they underestimated the value of new innovations , their analysis of markets was a mistake. They had hardly begun offering customers who were less than expected . Pkyjhayy would suggest that the mainstream market is usually diagnosed around and not important .
Kodak , based on mistaken analysis of digital cameras and mobile phones as a competitor or a threat to the core of his business failed . The core for the camera pictures , and video cameras to customers who were demanding good quality .happened.
Managers typically invest in the technologies that may or market, customers are reluctant to upset Flyshan because such investments less Svdavrnd at least initially .should not be too conservative because some strategies result was not achieved without a fundamental rethink

Shopping patterns of customer behavior

Summary : Internet-based electronic commerce environment , this gives the possibility to the customers to search for information and purchase goods and services through direct connection with internet shops take action. It should be noted that shopping online is based on the actual experience of buying goods , but also on aspects such as image , shape, quality of information and advertising is Kalaastvar .

Tags : consumer , business, electronics, electronic shopping

After the acceptance of online shopping and doing it largely depends on the computer, communications, consumer, and how to interact with people . In addition , features such as providing information, guidance and orders by purchasing a mutual and interactive trust as an important factor in the development of e-commerce has been compared to traditional sales . Articles on the effects of electronic commerce , many studies about online shopping and evaluation of a consumer's credit , there are some empirical studies on the factors influencing buying behavior justifies Shopping . But new research , style and information processing of customer purchase patterns , customer preferences , and related fields to create more attractive for users of online stores are putting attention . Drvray Hrml marketing researchers believe the process of purchasing a major decision lies that should be investigated.this model integrates the discipline and extensive knowledge of ingredients known about consumer behavior is a brief description of some models we .



Model Behaviour Order Cutler

This model of 4 marketing stimuli , stimuli big black box and reactions Buyer Buyer is formed . Buyer's black box is composed of two parts . PART I insist on understanding the buyer's personal characteristics and his reaction to the stimulus effect and the second, the buyer's decision making process that has an effect on his behavior .



Model Behaviour Order Howard - Shs

attitudes and deep theory of decision making process of consumers.



Model Behaviour Order parasites - NAC - Blackwell

This model is designed primarily as a structure for organizing knowledge about consumer behavior will be handled . As is clear from the figure , before the message is put into operation by the consumer must 1) be aware of the two ) to receive messages , the allocation of information processing capacity 3 ) the motivation to interpret 4) this is encouraged by incentives 5 ​​) by converting and transferring incoming data messages to maintain long-term memory .



Email Marketing Mix

4P marketing mix concept with the famous McCarthy tied. , But Dennis and colleagues 7c for electronic marketing mix have chosen.



-1 Convenience for consumers convenience for the customer

Ease of the key aspects of web design such as a search function , site layout and ease of shopping deals ( Dennis and others, 2004)



-2 Mzayav value for customers, customer value & benefit

Today, online retailers should be looking to create maximum value for our customers and to order goods from Internet retailer must be an aspect to describe the benefits and value to customers .



-3 Charge customers cost to the customer

Prices can be considered as expenses for customers . Prices should be lower than prices in other stores in the shopping center and also the exact cost of shipping and delivery of goods is also considered . ( Dennis and Dygra 2004 )



-4 Communications and customer relations communication & customer relationship

Community Foundation of the Fourth McCarthy 's promotion . The communications company has close relations with customers and feedback are studied .



-5 Item management and computing computing & category management issue





-6 Customer choice customer franchise

Many sellers believe that the total value of goods , including goods of body image , reputation and brand retail customers has an impact on the choice . Many fans are well-known brands on the Internet .



-7 Giving priority to customer service and customer care & service

intended to offer customers the satisfaction they gain from it .

create chat rooms to customers in shaping a good experience buying interactive help. ( Dennis and others, 2004)



Characteristics of online stores

Many studies have focused on the characteristics of Internet services . The characteristics of the online stores have categorized in four categories :

One . Goods 2 . Serve customers and improve sales 3. Convince Vrahnmayy 4. Safety

-1 Item , including product -related characteristics such as classification , variety and information. Classification of goods can increase consumer satisfaction , but all products available in real stores, catalogs , commercial , or they are not available online .Internet to provide information about products and prices to help consumers reduce search time .

-2 Customer service and improve sales : Sales and precise , continuous and effective communication and protection Frajghrafyayy want. Areas such as customer service , sales service, product selection , responding to customer inquiries , assist in the selection of goods, free services , answering and transferring the cost of shipping and includes product discounts .

-3 Convincing and Guidance : This attribute is related to customer relationships with online stores . In this class of features and ease of use are considered . Connect users with online stores , engaging experience for consumers by offering goods and services will affect retailers . Shopping time is satisfactory sites, retailers with high-speed , non- bulk ( not busy ) , and availability requirements. Available sites easy and low-density , short sale and the amount of effort that should be spent understanding how online sales to consumers and the economy will be the optimum .

4 - Safety consumers worry about exposing your financial information private . Although most Web sites selling personal protection actions and policies that guarantee the safety of transactions . However, detailed information about how the security of transactions and personal data are necessary , not provided .



Customer communication behavior in situations Shopping

After a successful transaction , customer service providers and suppliers feel safer . When the customer confidence in an organization , they are able to meet their needs and their wishes Danndk·h this company and are committed to the company .



Internet shopping environment for customers and helps to provide a wide selection, evaluation , information accuracy and comparison goods spend less time decide . A comparative evaluation of information the Internet provides Kndvmmkn material costs and effort searching information for purchase decisions decreases .

Thus discuss important factor in customer purchase behavior in e-commerce environment requires a focus on the availability of information. After the success of the shopping center with the ability to satisfy customer needs for consistent information is relevant .to provide specialized information to consumers will be achieved . The customer service and sales promotion are important factors in designing online stores . Studies in information systems , information quality, information quality and customer satisfaction affects the relationship with customers . Information provided by online stores information about your products and services is divided . Product information including symptoms of goods to consumers and evaluation reports is recommended . Most online stores provide information services , including member information , response to ongoing questions , information delivery, and ordering merchandise and publicity.



Information to evaluate products and services, features six interrelated , being new , is sufficient , pleasant , friendly and understandable as is needed . The information provided by stores online to find products and services to support our customers . To satisfy the information needs of customers , and further information should be sufficient to assist clients in the selection, adaptation and the form and content easy to understand customer Bashdvaz other hand, pleasure, delight and enjoyment in shaping important aspects of behavioral tendency are on the site . Shopping can be noted that the site is poor Tasyrtrahy . It is therefore possible that the effect of different projects Jstjvsry Rakamla for customers to understand . Figure 3 A model for customer purchase behavior is shown in a position to purchase online .



Conclusions

For example Alrk and Stl (2002 ) came to the conclusion that buying internet as a way to save time shopping than in traditional shopping is done . In the same context and common passion for a person just because they repeatedly see something that increases ( Mvvn 1381) , then to sell products through the Internet, can through television advertising , or advertising, word of mouth customers, phenomena Order Internet make frequent and familiar faces . Another way to use public relations to promote customer confidence in online shopping and style related news , the media and public opinion is.